A social media influencer is a cross between a celebrity and the kid next door. They have navigated the challenges of building themselves as a brand while retaining the trust of their very huge following. Their following is authentic and hard earned and a smart influencer knows how to make it work for them. They don’t have to adhere to any advertising guidelines, there are no set rates for tapping into their network and there can be big differences from influencer to influencer. Here is why you should be working with influencers. If this already sounds confusing, feel free to reach out to the Raleigh SEO Company that specializes in social media marketing. They’re page on social media marketing services is located at https://www.raleighseocompany.org/social-media-marketing/
Working with an Influencer
First, when deciding to work with influencers you need to understand where your brand will be showcased. Influencers are always looking for ways to monetize their channels while at the same time provide good content. One company, Tarte Cosmetics brings their influencers to a cool location to launch products, the influencers showcase the trip on their channels with the hashtag #trippinwithtarte. Big brands are tapping into influencers more and more, giving them access to behind the scenes exposure to labs, head offices and photo shoots.
The Devil is in the Details
Personalization is everything to influencers. They don’t just share photos or products they love they share experiences. Take The Bite Lab for instance, in their offices in New York or Toronto they allow customers to create their own unique lipstick colors. This in turn is shared like crazy all over social media, everywhere from Instagram to Facebook to YouTube. While not every business will work with this model, you need to find a way to personalize your brand with influencers. Custom gifts and unique packages of your products are key.
Find What is Trending & Have A Great Website In Place
If you can manage to jump on a trend and work your products or services into that trend you can see tons of coverage on social media. Staying on top of trends and being reactive to them quickly is key. Imagine if you had managed to get in on the ground floor of fidget spinners or Pokemon Go, the returns for those that did were huge. To ensure you’re able to convert all your potential website visitors into customers, be sure to have a great website design in place first. One of the best web design services in the Raleigh, North Carolina area is done by this SEO company here: https://www.raleighseocompany.org/website-design-development/
Challenge Your Customer
If you plan on launching a new product or service then how about challenging your customers at the same time. You can challenge them to come up with a name, be beta testers or find some other way to draw attention to what you are doing. Influencers can add thousands of participants to the challenge and help you kick it off successfully. Remember the ice bucket challenge, that raised $115 million dollars, you can apply the same principal to your business.
Engage with Influencers
Working with influencers is also about engagement, you need to follow, like and share their stuff too. This helps keep your brand at the forefront of their minds too. You are ultimately building a relationship.