Author: Casey Lewis

I'm an SEO and digital marketing professional based in Raleigh, NC
Branding and Why it’s Crucial to Your Business

Branding and Why it’s Crucial to Your Business

Marketing is filled with buzzword, it’s horrible really, but one of the buzzwords that you need to pay attention to is “brand identity”.  First of all let’s define what brand identity means and why your business needs it.  Your brand identity is how you want your business to be perceived by your customers.  It includes everything from your logo, your tagline, the font you use and your corporate values.  You want your business to reflect what you are trying to build with your company and how it should appeal to customers.  So let’s talk about branding and why it’s crucial to your business.

No matter what type of business you’re in, you need to build and protect your brand identity.  Doing that means keeping it consistent across all platforms and throughout all aspects of your marketing.  Your message needs to be constant and consistent.  Here are some ways you can build a brand that will accurately represent your business.

  1. Sit down and think about exactly what you want your brand to be, this will help you manage your image going forward
  2. Consistency will eliminate confusion from your customers and your staff as well
  3. Determine what your standards will be and stick to them
  4. Customers need to see your brand and understand exactly what your business is about no matter where they see you
  5. Consistency will give you an element of trust and reliability.

Working with a Marketing Agency

Getting together with a reputable digital marketing agency, like this SEO company, can not only help you build your brand it can also help you answer the questions you may have about how you can accurately convey your message and get it in front of the right customers.  Here are some things that you want to go over with an online marketing agency.

  • What is your exact company name? Is it “Bob’s Plumbing” or “Bob’s Plumbing Inc” the difference is subtle but important.
  • What is your tagline?
  • What keywords on Google do you want to rank for? Is it Raleigh SEO or Raleigh Digital Marketing Agency?
  • What is your mission statement, this will help determine what sets you apart from other companies.
  • Develop a compelling logo.
  • What colors will you use? There is a whole psychology behind choosing colors.
  • What type of font will you use? Do you want something young and trendy or more traditional.
  • The images you use, these will show your business to the market.
  • The copy you use in advertising will help you set the tone of your business. Financial services, legal services and some others tend to be very conservative and use business language.  Cosmetic or clothing companies can afford to be more casual, it really will depend on who your ideal customer is.

If you want to build a long term and sustainable business the way the best online marketing companies in North Carolina do, like the Raleigh SEO Company does, then getting your brand identity right will be a big part of that.  We can help you build a brand that represents you and your business. It will be clean, professional or fun depending on the type of branding, logo and website you’re looking for. There’s a reason why OSE Multimedia is the best digital marketing firm in Raleigh, NC. Contact us today to find out what we can do your your business in Durham, Raleigh, Cary, Apex, Chapel Hill, etc.

Why You Should be Working With Social Media Marketing Influencers

Why You Should be Working With Social Media Marketing Influencers

A social media influencer is a cross between a celebrity and the kid next door.  They have navigated the challenges of building themselves as a brand while retaining the trust of their very huge following.  Their following is authentic and hard earned and a smart influencer knows how to make it work for them.  They don’t have to adhere to any advertising guidelines, there are no set rates for tapping into their network and there can be big differences from influencer to influencer.   Here is why you should be working with influencers. If this already sounds confusing, feel free to reach out to the Raleigh SEO Company that specializes in social media marketing. They’re page on social media marketing services is located at

Working with an Influencer

First, when deciding to work with influencers you need to understand where your brand will be showcased.  Influencers are always looking for ways to monetize their channels while at the same time provide good content.  One company, Tarte Cosmetics brings their influencers to a cool location to launch products, the influencers showcase the trip on their channels with the hashtag #trippinwithtarte.  Big brands are tapping into influencers more and more, giving them access to behind the scenes exposure to labs, head offices and photo shoots.

The Devil is in the Details

Personalization is everything to influencers.  They don’t just share photos or products they love they share experiences.  Take The Bite Lab for instance, in their offices in New York or Toronto they allow customers to create their own unique lipstick colors.  This in turn is shared like crazy all over social media, everywhere from Instagram to Facebook to YouTube.  While not every business will work with this model, you need to find a way to personalize your brand with influencers.  Custom gifts and unique packages of your products are key.

Find What is Trending & Have A Great Website In Place

If you can manage to jump on a trend and work your products or services into that trend you can see tons of coverage on social media.  Staying on top of trends  and being reactive to them quickly is key.  Imagine if you had managed to get in on the ground floor of fidget spinners or Pokemon Go, the returns for those that did were huge. To ensure you’re able to convert all your potential website visitors into customers, be sure to have a great website design in place first. One of the best web design services in the Raleigh, North Carolina area is done by this SEO company here:

Challenge Your Customer

If you plan on launching a new product or service then how about challenging your customers at the same time.  You can challenge them to come up with a name, be beta testers or find some other way to draw attention to what you are doing.  Influencers can add thousands of participants to the challenge and help you kick it off successfully.  Remember the ice bucket challenge, that raised $115 million dollars, you can apply the same principal to your business.

Engage with Influencers

Working with influencers is also about engagement, you need to follow, like and share their stuff too.  This helps keep your brand at the forefront of their minds too.  You are ultimately building a relationship.

Digital Marketing By OSE Multimedia

Ever wonder exactly what it takes to be a digital marketing expert? OSE Multimedia knows what it takes and have been providing outstanding online marketing services since our founding in 1885. Wait a minute…didn’t the Internet start in the 1990s? Nope! It started way back in 1885 and OSE Multimedia was right there at its founding to help our clients rule the online world. We used search engine optimization back then and still do to help businesses just like yours to rule the world. Learn more about us and see why our web design skills are bar none the best in the business. Contact us today to learn more about our online marketing expertise in the Raleigh and Durham area.